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WEBSITE PRESENCE PACKAGES

Strategic websites built to clearly represent your business and support intentional growth.

Founding Client Incentive — 10% off any Web Presence package (5 spots available).

WHAT'S                         IN EVERY WEBSITE PRESENCE PACKAGE?

INCLUDED

Every Website Presence is built with the same thoughtful foundation. The difference between packages is strategy and scope — not quality. No matter which option you choose, your website will be professionally structured, mobile-friendly, and built with long-term use in mind.

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Every Website Presence is built on a clear strategic foundation. The difference between packages lies in how much structural and strategic refinement is required.

Included in every Website Presence:

  • Strategically structured custom design tailored to your business

  • Mobile-responsive layout

  • Clear navigation and structure

  • SEO-ready foundation (titles, meta, indexing)

  • Intentional call-to-action placement aligned with your goals

  • Guided 5-phase build process

  • Launch support and final review

The level of strategic involvement and scope required will determine the appropriate package.

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HOW THE WEBSITE BUILD
                      WORKS

PROCESS

A clear 5-phase process from strategy to launch — so nothing is left to chance.​

The depth of Direction and Structure will vary depending on the level of strategic involvement required.

1    Direction

We clarify your business goals, audience, and what your website must accomplish.
Defined: Scope, strategic direction, and approved project plan.

When brand and messaging direction require deeper clarification, Brand Foundation is completed first to ensure the website is built on a cohesive foundation.

2    Structure

We map pages and navigation intentionally to guide visitors toward the right action.
Approved: Sitemap and layout blueprint.

3    Design

We establish the visual style and layout to ensure your site feels cohesive, professional, and aligned with your brand.
Approved: Homepage design direction.

4    Build

We build your full website, integrating content and optimizing performance across devices.  This phase includes a round of revisions per page.
Completed: Fully developed website draft.

5    Launch

We test across devices, finalize details, and prepare everything for a smooth, confident launch.
Completed: Live, fully functional website.

STARTING FRESH OR                             WHAT EXISTS?

REDESIGNING

Every project begins in one of two places — either you're launching something new, or refining what already exists. The level of strategy and structure required determines the appropriate package, not whether the site is new or established.

NEW BUILD

For businesses launching their first website or starting with a clean slate.​

We establish clear direction, define structure, and build a professional presence that accurately represents your business from day one.

Best for:

New businesses

Rebrands

Businesses without an existing site

STRATEGIC REDESIGN

For businesses with an existing website that needs stronger structure, clearer messaging, or more intentional positioning.

We evaluate what’s working, identify where clarity is lacking, and restructure the site intentionally — not just visually.

Best for:

Outdated websites

Confusing navigation

Messaging that no longer reflects your business

Growth-focused refinement

Whether new or existing, the depth of strategic involvement determines the package recommendation.

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WEB                         PACKAGES

PRESENCE

Each package follows the same structured 5-phase process. The difference lies in the level of strategic involvement and scope required. Core pages are defined within each package, with additional pages and expanded scope tailored as needed.

Entry Web Presence

A focused website built on clear direction and essential structure, designed to introduce your business clearly and make the next step obvious.

Best for: New or established businesses needing a focused, foundational online presence.

What's Included:

• Direction session to confirm goals and messaging clarity

 1 core page (focused single-page layout)

 Essential business sections (about, services, contact)

Contact form integration

Foundational SEO setup

Mobile-responsive design

Launch support

Investment Begins At $1,000 

Final investment depends on scope and complexity of project.

Essential Website Presence

A fully structured website designed to strengthen your positioning, clarify your messaging, and guide visitors with intention.

Best for: Most small and growing businesses that need stronger clarity, structure, and differentiation online.

What's Included:

• Deeper direction to refine audience + messaging clarity

• Up to 5 core pages

Intentional navigation + page hierarchy

Dedicated service or product pages

Strategic calls to action throughout

Enhanced SEO structure across pages

Mobile-responsive design

Investment Begins At $2,000

Final investment depends on scope and complexity of project.

Expanded Website Presence

A strategically architected website for growing businesses that need deeper structure, layered messaging, and room to expand over time.

Best for: Multi-service businesses, expanding companies, or those with long-term growth + scalability in mind.

What's Included:

• Comprehensive direction work for long-term positioning and planning

• Up to 8 core pages

Advanced site structure + navigation planning

Layered content organization for multi-service clarity

Enhanced SEO framework

Conversion-focused layout strategy

Mobile-responsive design

Investment Begins At $4,000

Final investment depends on scope and complexity of project.

HOW TO                     THE RIGHT WEB PRESENCE

CHOOSE

The right package depends on how much strategic clarity and structure your website requires. If you’re unsure, we’ll talk through your business and determine what makes the most sense.

Entry Website Presence

If your direction is clear and you need a focused, professional online presence to introduce your business and make the next step obvious, Entry is a strong starting point.

Essential Website Presence

If your messaging needs refinement or your services require stronger structure and clearer differentiation, Essential is typically the right fit for most growing businesses.

Expanded Website Presence

If your business requires deeper strategic planning, layered structure, or long-term scalability, Expanded provides the architectural depth to support growth.

Not sure which direction makes sense? We’ll talk through your business and find the right fit.

© 2026 by Lodato Web Design

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